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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumLowLow
Timedifferent
1-2 h1-2 Wochen45-90 min30-60 min
Participantsdifferent
2-81-62-81-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportExperiment card, Result summary, Next betAssumption List, Critical Assumptions, Learning PlanCompleted Experiment Canvas, Success Metric
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
MarketingGrowthExperimentsLearning
AssumptionsRiskDecisionDiscovery
ExperimentsValidationDiscoveryHypothesis
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