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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
LowLowMediumMedium
Timedifferent
1-2 h45-90 min2-4 h15-60 min je Zyklus
Participantsdifferent
2-83-124-101-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportForce Field Map, Change Levers, Risk NotesJourney Map, Pain-point List, Opportunity BacklogSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
ChangeDecisionStrategy
JourneyServiceService design
DecisionChangeLearningStrategy
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