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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
LowLowLowMedium
Timedifferent
1-2 h1-2 Tage45-90 min15-60 min je Zyklus
Participantsdifferent
2-810-303-121-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportClick Heatmap, Success Rate, Design RecommendationsForce Field Map, Change Levers, Risk NotesSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
UXNavigationFindabilityValidation
ChangeDecisionStrategy
DecisionChangeLearningStrategy
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