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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-2 h60-120 min20-35 min45-60 min
Participantsdifferent
2-82-81-52-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsTest Card with a pre-set thresholdAssumption map, Test backlog, Risk ranking
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
Theory of ConstraintsAssumptionsSystems thinking
ExperimentsValidationDiscoveryHypothesis
AssumptionsRiskExperimentsValidation
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