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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitysame
LowLowLowLow
Timedifferent
1-2 h30–60 min45-90 min45-90 min
Participantsdifferent
2-84-83-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportEmpathy Map, Assumptions List, Research GapsForce Field Map, Change Levers, Risk NotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
SynthesisQualitativeWorkshop
ChangeDecisionStrategy
AssumptionsRiskDecisionDiscovery
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