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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-2 h60-120 min20-35 min45-75 min
Participantsdifferent
2-84-101-52-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportDecision Frame, Decision Question, Criteria List, Evidence PlanTest Card with a pre-set thresholdTest Matrix, Test Plan
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
Decision framingAlignmentCriteriaOptions
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryOptions
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