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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
LowMediumHighHigh
Timedifferent
1-2 h1-3 hHalf dayHalf day
Participantsdifferent
2-83-103-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportCustomer Journey Canvas, Pain Points, Experience OpportunitiesStress Test Report, Action Plan per ScenarioValue Chain Map, Lever List
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
JourneyCustomerService designCanvas
StrategyBusiness modelRiskDiagnosis
StrategyBusiness modelDiagnosisAnalysis
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