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| Criterion |  Product Strategy DIBB |  UX Design Customer Journey Canvas |  Decision Making Assumption Surfacing |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 1-2 h | 1-3 h | 45-90 min | Half day |
Participantsdifferent | 2-8 | 3-10 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Customer Journey Canvas, Pain Points, Experience Opportunities | Assumption List, Critical Assumptions, Learning Plan | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | JourneyCustomerService designCanvas | AssumptionsRiskDecisionDiscovery | StrategyBusiness modelRiskDiagnosis |