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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Paper illustration for Design Studio
UX Design
Design Studio
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
LowLowMediumLow
Timedifferent
1-2 h8-15 min1-3 h5-20 min
Participantsdifferent
2-81-103-81-20
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportSketch Set, Idea Shortlist, Direction OptionsSketches, Concept Directions, Design DecisionsIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
BrainstormingSketchingSpeedDivergenceDesign sprint
SketchingCollaborationIdeation
BrainstormingIdeationDivergenceSpeed
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