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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowHighHighLow
Timedifferent
1-2 hHalf day1-4 Wochen30-60 min
Participantsdifferent
2-83-81-61-5
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportStress Test Report, Action Plan per ScenarioExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
StrategyBusiness modelRiskDiagnosis
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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