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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
LowMediumMediumLow
Timedifferent
1-2 h45-60 min1-5 Tage20-35 min
Participantsdifferent
2-82-8Nutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportAssumption map, Test backlog, Risk rankingClick Data, Interest Signal, Learning DecisionTest Card with a pre-set threshold
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryHypothesis
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