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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowHighHighLow
Timedifferent
1-2 h1-4 WochenHalf day30-60 min
Participantsdifferent
2-81-63-121-5
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportExperiment results, Decision log, Learning summaryLeverage Map, Action StrategyCompleted Experiment Canvas, Success Metric
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
ExperimentsGrowthAnalyticsValidation
Systems thinkingChangeStrategy
ExperimentsValidationDiscoveryHypothesis
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