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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumHighLowHigh
Timedifferent
1-4 WochenHalf day1-5 Tage1-4 Wochen
Participantsdifferent
5-203-8Nutzertraffic1-6
Formatdifferent
AsyncWorkshopAsyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineValue Chain Map, Lever ListInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
UX researchTrackingBehavior
StrategyBusiness modelDiagnosisAnalysis
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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