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| Criterion |  UX Research Diary Study |  Business Strategy TOWS Matrix |  Decision Making Force Field Analysis |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-4 Wochen | 1-2 h | 45-90 min | 1-4 Wochen |
Participantsdifferent | 5-20 | 3-10 | 3-12 | 6-30 Experten |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | TOWS Matrix, Strategic Options, Priority Actions | Force Field Map, Change Levers, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisOptions | ChangeDecisionStrategy | ForecastingExpertsDecisionStrategy |