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| Criterion |  UX Research Diary Study |  Business Strategy TOWS Matrix |  Growth Flywheel |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-2 h | 60-120 min | 1-3 h |
Participantsdifferent | 5-20 | 3-10 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | TOWS Matrix, Strategic Options, Priority Actions | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisOptions | GrowthRetentionConversion | StrategyAnalysisPlanning |