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| Criterion |  UX Research Diary Study |  Business Strategy TOWS Matrix |  Decision Making Delphi Method |  Decision Making Decision Tree |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 1-2 h | 1-4 Wochen | 30-90 min |
Participantsdifferent | 5-20 | 3-10 | 6-30 Experten | 1-6 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | TOWS Matrix, Strategic Options, Priority Actions | Expert Forecast, Consensus Range, Assumption Notes | Decision Tree, Option Map, Assumption List |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisOptions | ForecastingExpertsDecisionStrategy | DecisionTreeOptions |