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| Criterion |  UX Research Diary Study |  Business Strategy Three Horizons |  Business Strategy SWOT Analysis |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 30-60 min | 1-2 h |
Participantsdifferent | 5-20 | 3-12 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | SWOT matrix, Strategic options, Action list | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | UX researchTrackingBehavior | StrategyInnovationPortfolioForesight | StrategyAnalysisMarketPositioning | Business modelStrategyValueInnovation |