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| Criterion |  UX Research Diary Study |  Business Strategy Three Horizons |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 2-4 h | 45-90 min |
Participantsdifferent | 5-20 | 3-12 | 3-10 | 3-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Strategy Canvas, Value Curve, ERRC Actions | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | UX researchTrackingBehavior | StrategyInnovationPortfolioForesight | StrategyPositioningInnovationValue | OutcomesStrategyBehaviorPlanning |