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| Criterion |  UX Research Diary Study |  UX Research Surveys |  Business Strategy GAP Analysis |  Business Strategy Scenario Planning |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-4 Wochen | 3-14 Tage | 1-3 h | 0.5-2 Tage |
Participantsdifferent | 5-20 | 50+ | 2-8 | 4-12 |
Formatdifferent | Async | Async | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Survey Results, Charts, Segment Insights | Gap Matrix, Action Plan, Risk Notes | Scenario Set, Strategic Implications, Robust Options |
Tagsno overlap | UX researchTrackingBehavior | QuantitativeResearchValidation | StrategyAnalysisPlanning | StrategyUncertaintyPlanning |