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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-4 Wochen1-5 Tage20-35 min1-4 Wochen
Participantsdifferent
5-20Nutzertraffic1-51-6
Formatdifferent
AsyncAsyncWorkshop + asyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineInterest Metrics, Conversion Signal, Learning NoteTest Card with a pre-set thresholdExperiment results, Decision log, Learning summary
Tagsno overlap
UX researchTrackingBehavior
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
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