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| Criterion |  UX Research Diary Study |  Business Strategy Scenario Planning |  Innovation Design Thinking |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 1-4 Wochen | 0.5-2 Tage | 1 Tag bis mehrere Wochen | 2-4 h |
Participantsdifferent | 5-20 | 4-12 | 4-10 | 3-10 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Scenario Set, Strategic Implications, Robust Options | Problem Statement, Prototype, Test Learnings | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | UX researchTrackingBehavior | StrategyUncertaintyPlanning | InnovationPrototypeResearch | StrategyPositioningInnovationValue |