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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-4 Wochen30-60 min je Interview30-60 min je Interview25-40 min
Participantsdifferent
5-205-12 Interviews5-12 Interviews1-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineInterview Notes, Opportunity Themes, Customer QuotesProblem Evidence, Risk Notes, Customer SegmentsLearning Card with evidence and next action
Tagsno overlap
UX researchTrackingBehavior
DiscoveryInterviewsOpportunityCustomer
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryLearning
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