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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-4 Wochen30-60 min je Interview45-90 min1-2 h Setup, laufend
Participantsdifferent
5-205-12 Interviews2-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineInterview Notes, Opportunity Themes, Customer QuotesAssumption List, Critical Assumptions, Learning PlanOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
UX researchTrackingBehavior
DiscoveryInterviewsOpportunityCustomer
AssumptionsRiskDecisionDiscovery
DiscoveryOutcomesExperimentsOpportunity
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