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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a MoSCoW board with four columns and a visible release boundary.
Delivery
MoSCoW
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-4 Wochen30-90 min60-120 min30-60 min
Participantsdifferent
5-203-123-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelinePrioritized Backlog, Release Scope, Tradeoff NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogICE Table, Top Idea List
Tagsno overlap
UX researchTrackingBehavior
PrioritizationScopeDecision
GrowthRetentionConversion
PrioritizationScoringGrowthDecision
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