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| Criterion |  UX Research Diary Study |  Product Discovery Jobs to Be Done |  Business Strategy SWOT Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-3 Wochen | 30-60 min | 45-90 min |
Participantsdifferent | 5-20 | 5-12 Interviews | 3-12 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Job Stories, Outcome Statements, Opportunity List | SWOT matrix, Strategic options, Action list | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | UX researchTrackingBehavior | CustomerOutcomesNeeds | StrategyAnalysisMarketPositioning | OutcomesStrategyBehaviorPlanning |