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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen1-3 Wochen1-2 Tage120 min initial, dann laufend
Participantsdifferent
5-205-12 Interviews10-503-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineJob Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesHEART-GSM Table, Dashboard
Tagsno overlap
UX researchTrackingBehavior
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
MetricsUX researchMeasurementSatisfaction
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