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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-4 Wochen1-3 Wochen1-2 Tage30-60 min
Participantsdifferent
5-205-12 Interviews10-501-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineJob Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesABC Classification, Focus Rules, Control List
Tagsno overlap
UX researchTrackingBehavior
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
PrioritizationOperationsPortfolio
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