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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen1-3 Wochen60-120 min45-90 min
Participantsdifferent
5-205-12 Interviews3-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineJob Stories, Outcome Statements, Opportunity ListFlywheel Map, Friction Points, Growth Levers, Experiment BacklogImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
UX researchTrackingBehavior
CustomerOutcomesNeeds
GrowthRetentionConversion
OutcomesStrategyBehaviorPlanning
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