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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen1-3 Wochen1-3 Wochen1-3 h
Participantsdifferent
5-205-12 Interviews4-12 Beobachtungen3-10
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineJob Stories, Outcome Statements, Opportunity ListField Notes, Workflow Insights, Pain PointsCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
UX researchTrackingBehavior
CustomerOutcomesNeeds
UX researchObservationContext
JourneyCustomerService designCanvas
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