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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-4 Wochen45-90 min1-5 TageWochen bis Monate je Goal
Participantsdifferent
5-203-8Nutzertraffic3-10
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineImpact Map, Outcome Hypotheses, Delivery OptionsInterest Metrics, Conversion Signal, Learning NoteGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
UX researchTrackingBehavior
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandGrowth
RoadmapOutcomesPlanningExperiments
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