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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen45-90 min60-120 minMultiple workshops over several weeks
Participantsdifferent
5-203-83-82-8
Formatdifferent
AsyncWorkshopWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineImpact Map, Outcome Hypotheses, Delivery OptionsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
UX researchTrackingBehavior
OutcomesStrategyBehaviorPlanning
GrowthRetentionConversion
GrowthBehaviorRetention
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