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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-4 Wochen30-60 min60-120 min1-3 h
Participantsdifferent
5-202-83-81-5
Formatdifferent
AsyncWorkshop + asyncWorkshopAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineICE Table, Top Idea ListFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
UX researchTrackingBehavior
PrioritizationScoringGrowthDecision
GrowthRetentionConversion
AnalyticsConversionGrowth
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