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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
1-4 Wochen30-60 min1-5 Tage1-4 Wochen
Participantsdifferent
5-202-8Nutzertraffic1-6
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineICE Table, Top Idea ListClick Data, Interest Signal, Learning DecisionExperiment results, Decision log, Learning summary
Tagsno overlap
UX researchTrackingBehavior
PrioritizationScoringGrowthDecision
ValidationExperimentsDemandDiscovery
ExperimentsGrowthAnalyticsValidation
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