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| Criterion |  UX Research Diary Study |  Product Strategy ICE Scoring |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-4 Wochen | 30-60 min | 1-4 Wochen | 45-60 min |
Participantsdifferent | 5-20 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | UX researchTrackingBehavior | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |