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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-4 Wochen1-3 h60-120 min30-60 min
Participantsdifferent
5-202-83-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineIssue Map, Positions, Argument NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogICE Table, Top Idea List
Tagsno overlap
UX researchTrackingBehavior
RationaleKnowledgeDecision
GrowthRetentionConversion
PrioritizationScoringGrowthDecision
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