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| Criterion |  UX Research Diary Study |  Business Strategy GAP Analysis |  Decision Making PERT Estimation |  Business Strategy Scenario Planning |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-4 Wochen | 1-3 h | 15-45 min | 0.5-2 Tage |
Participantsdifferent | 5-20 | 2-8 | 1-8 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Gap Matrix, Action Plan, Risk Notes | PERT Estimate, Expected Value, Risk Notes | Scenario Set, Strategic Implications, Robust Options |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisPlanning | EstimationUncertaintyRisk | StrategyUncertaintyPlanning |