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| Criterion |  UX Research Diary Study |  Business Strategy GAP Analysis |  Decision Making Assumption Surfacing |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 45-90 min | 45-90 min |
Participantsdifferent | 5-20 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Gap Matrix, Action Plan, Risk Notes | Assumption List, Critical Assumptions, Learning Plan | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisPlanning | AssumptionsRiskDecisionDiscovery | OutcomesStrategyBehaviorPlanning |