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| Criterion |  UX Research Diary Study |  Growth Funnel Analysis |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-4 Wochen | 1-3 h | 20-35 min | 1-4 Wochen |
Participantsdifferent | 5-20 | 1-5 | 1-5 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | UX researchTrackingBehavior | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |