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| Criterion |  UX Research Diary Study |  Growth Funnel Analysis |  Agile ROAM Board |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-4 Wochen | 1-3 h | 20-40 min initial, dann laufend | 1-4 Wochen |
Participantsdifferent | 5-20 | 1-5 | 3-15 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Funnel report, Drop-off analysis, Optimization hypotheses | ROAM Board, Owner List | Experiment results, Decision log, Learning summary |
Tagsno overlap | UX researchTrackingBehavior | AnalyticsConversionGrowth | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation |