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| Criterion | ![]() UX Research Diary Study | ![]() Growth Funnel Analysis | ![]() Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 90-180 min initial, dann laufend |
Participantsdifferent | 5-20 | 1-5 | 3-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Funnel report, Drop-off analysis, Optimization hypotheses | KPI Tree, Owner List |
Tagsno overlap | UX researchTrackingBehavior | AnalyticsConversionGrowth | MetricsStrategyAlignmentMeasurement |
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