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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen1-3 h120 min initial, dann laufend60-120 min
Participantsdifferent
5-201-53-63-8
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFunnel report, Drop-off analysis, Optimization hypothesesHEART-GSM Table, DashboardFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
UX researchTrackingBehavior
AnalyticsConversionGrowth
MetricsUX researchMeasurementSatisfaction
GrowthRetentionConversion
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