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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen1-3 h1-2 WochenMultiple workshops over several weeks
Participantsdifferent
5-201-51-62-8
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFunnel report, Drop-off analysis, Optimization hypothesesExperiment card, Result summary, Next betHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
UX researchTrackingBehavior
AnalyticsConversionGrowth
MarketingGrowthExperimentsLearning
GrowthBehaviorRetention
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