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| Criterion |  UX Research Diary Study |  Growth Funnel Analysis |  Decision Making Decision Rights Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-4 Wochen | 1-3 h | 90-180 min | 1-4 Wochen |
Participantsdifferent | 5-20 | 1-5 | 4-12 | 1-6 |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Rights Matrix, Agreement | Experiment results, Decision log, Learning summary |
Tagsno overlap | UX researchTrackingBehavior | AnalyticsConversionGrowth | DecisionGovernanceAlignmentResponsibility | ExperimentsGrowthAnalyticsValidation |