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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-4 Wochen60-120 min30-60 minMultiple workshops over several weeks
Participantsdifferent
5-203-83-122-8
Formatdifferent
AsyncWorkshopWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment BacklogSWOT matrix, Strategic options, Action listHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
UX researchTrackingBehavior
GrowthRetentionConversion
StrategyAnalysisMarketPositioning
GrowthBehaviorRetention
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