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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen60-120 min1-3 h45-90 min
Participantsdifferent
5-203-82-83-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment BacklogGap Matrix, Action Plan, Risk NotesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
UX researchTrackingBehavior
GrowthRetentionConversion
StrategyAnalysisPlanning
OutcomesStrategyBehaviorPlanning
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