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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-4 Wochen60-120 min30-60 min20-35 min
Participantsdifferent
5-203-81-51-5
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCompleted Experiment Canvas, Success MetricTest Card with a pre-set threshold
Tagsno overlap
UX researchTrackingBehavior
GrowthRetentionConversion
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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