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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-4 Wochen60-120 min30-90 min1-3 h
Participantsdifferent
5-203-81-61-5
Formatdifferent
AsyncWorkshopWorkshop + asyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment BacklogDecision Tree, Option Map, Assumption ListFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
UX researchTrackingBehavior
GrowthRetentionConversion
DecisionTreeOptions
AnalyticsConversionGrowth
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