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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-4 Wochen60-120 min45-90 minMultiple workshops over several weeks
Participantsdifferent
5-203-82-82-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption List, Critical Assumptions, Learning PlanHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
UX researchTrackingBehavior
GrowthRetentionConversion
AssumptionsRiskDecisionDiscovery
GrowthBehaviorRetention
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