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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-4 Wochen1-2 hMultiple workshops over several weeks45-90 min
Participantsdifferent
5-202-82-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineDIBB document, Belief list, Bet list, Learning reportHooked loop, Trigger map, Reward design, Ethics checkAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
UX researchTrackingBehavior
StrategyDecisionAssumptionsHypothesis
GrowthBehaviorRetention
AssumptionsRiskDecisionDiscovery
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