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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-4 Wochen1 Tag bis mehrere Wochen45-90 min1-2 h
Participantsdifferent
5-204-103-82-8
Formatdifferent
AsyncWorkshopWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineProblem Statement, Prototype, Test LearningsImpact Map, Outcome Hypotheses, Delivery OptionsBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
UX researchTrackingBehavior
InnovationPrototypeResearch
OutcomesStrategyBehaviorPlanning
Business modelStrategyValueInnovation
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